Privacy is important.

We take your privacy very seriously and make sure that we only use your information in the ways that you have permitted us to. Our privacy statement explains what information we collect, how we collect it and when, and what we use it for, both now and in the future. is owned and managed by Fabl Creative Ltd. We comply with all UK national laws and requirements for user privacy, and follow all requirements for GDPR, as regulated by European data protection law. Fabl Creative Ltd are registered with the ICO. is owned and managed by Fabl Creative Ltd. We comply with all UK national laws and requirements for user privacy, and follow all requirements for GDPR, as regulated by European data protection law. Fabl Creative Ltd is registered with the ICO. For more information about how your data is used when you visit please see the section ‘Ordering from’

This Privacy Policy was last updated on 5th March 2021.

This Privacy Policy may change in the future.

INFORMATION WE COLLECT uses standard internet technology, which collects certain information when you interact with the website.

When you visit our site, we may automatically collect the following information about you:

Technical information: this includes your IP address, browser type and version, time zone, browser plug-ins and operating systems and platforms.

Information about your visit: This includes the pages you visited, for how long and your behaviour on those pages such as length of visit and interactions, such as scrolling and click-throughs. It also includes loading time, search terms, page response times and errors.

Your information

When signing up to our newsletter or ordering from our shop, you may be asked to enter your name, email address and other personal details as required to complete your request.

We may use the information we collect from you when you sign up to our email newsletter, respond to communications, browse our website, or make an order to send emails regarding your email subscription or updates regarding your orders.

We will also use this information to notify you of any changes to this policy.

You have a right to access the personal data that is held about you. You have the right to request to be forgotten. Please email to request a copy of the data we hold on you, or to request that the data we hold on you is deleted.


Websites use small files called ‘cookies’ to store information about your computer use to help make your website interactions faster and easier. This website uses cookies to distinguish you from other uses, track your actions and the pages you visit so that we can create the best user experience when you browse our site. It also provides information that allows us to improve the way our site works for our users.

Cookies do not hold personal information about you. They cannot access your bank and payment details, or your address.

Google Analytics

This website uses tracking software provided by Google Analytics to best understand the ways our visitors use it. Google Analytics uses cookies to track visitor usage. This cookie will track and monitor your engagement and use of but it will not save or collect your personal information.

It is possible for you to opt out of Google Analytics features by using the browser extension provided by Google Analytics’ available opt outs.

Google’s own Privacy Policy can be read here:


We only send emails to readers who have signed up to receive them. Typically, we send one email per month. You have the option to unsubscribe at any time.

Our email newsletter provider is Mailchimp. Your data, in this case name and email address, is held securely with Mailchimp. We do not share your email address, or related data, with anyone. No personal details will ever be shared to third parties, companies, or people outside of the company (Fabl Creative Ltd).

Occasionally to ensure our user experience remains high, email marketing campaigns and email newsletters from ætla may use tracking facilities to track subscriber activity. This is stored in a secure database for analysis and evaluates activities such as opening of emails, forwarding of emails, frequency of activity and link clicks from the email content.


ætla use Big Cartel to process our online transactions. Big Cartel is an established online store with its own stringent privacy policies in place.

When you order from, we will ask for certain personally identifiable information so that we can process your order, ship your products, and contact or identify you. This information includes your email address, first and last name, postal and billing address, phone number and cookie and usage data.

You can also view Big Cartel’s own Privacy Policy here:

For information on our Terms and Conditions of Sale please visit here

Third-party payment processors

At, we use two third-party payment processors for all payments. These third-party payment processors are Stripe and PayPal. We do not store your credit card details. Stripe and PayPal process all payments made to us. When these payments are processed, we do not retain any personal information or financial information about you. Instead, you provide all such information related to your order directly to our third-party processors, Stripe and Paypal. Their use of your personal information is governed by their own privacy policies. These can be viewed at and